“We’re borrowing someone else’s culture, we’re showing their country to the world – and we went into that with as much humility as possible,” says Brown. They employed political cartoonist Lalo Alcaraz as a cultural consultant and provided early code to the Latinx group at Xbox for their feedback. The team also worked with the Mexican culture ministry to ensure historic monuments were correctly replicated. “When we first went it was the dry season, so we did the living desert with all the cacti, but it wasn’t as lush as we had seen in all our reference photography so we had to go back and recapture it.” TV monitors in the studio continuously ran research footage from a shared server, so that the dev team could look up and see a new town or forest glade. “We had to go different times of the year to get the different seasons,” says Arceta. An art team captured photography and film footage and mapped the skies, working alongside locals who knew each area. The English studio was determined to create an authentic representation. It’s nice to work on a project that has Mexicans in mind Wherever you go, people recognise Mexican music and artwork, it has a rich history – it was a really exciting proposition.” We can watch Narcos if we want violence and stereotypes. On top of that, Mexico has a culture that’s known and loved all over the world.
“We discovered while researching that Mexico is almost the whole world in one country – it has canyons, beautiful coastlines, about four different types of desert, ancient beautiful cities, volcanoes and mountains, ski resorts. “We needed a country with incredible natural diversity,” says creative director Mike Brown.
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